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A calming voice. A sounding board. A wayfinder.
I work with leaders, founders, and individuals in moments where clarity matters across life, studies, relationships, career, and business.
My work sits at the intersection of strategic communication, negotiation, and decision-making. I’ve advised CEOs and senior teams in high-stakes situations where outcomes are shaped by how clearly things are seen and how precisely they are positioned.
A calming voice. A sounding board. A wayfinder.
I work with leaders, founders, and individuals in moments where clarity matters across life, studies, relationships, career, and business.
My work sits at the intersection of strategic communication, negotiation, and decision-making. I’ve advised CEOs and senior teams in high-stakes situations where outcomes are shaped by how clearly things are seen and how precisely they are positioned.
A calming voice.
A sounding board.
A wayfinder.
I work with leaders, founders, and individuals in moments where clarity matters across life, studies, relationships, career, and business.
My work sits at the intersection of strategic communication, negotiation, and decision-making. I’ve advised CEOs and senior teams in high-stakes situations where outcomes are shaped by how clearly things are seen and how precisely they are positioned.
People work with me for my perspective, and my perceptive ability to reposition them with clarity and advantage when everything becomes complicated
In those moments, I’m there as a calm presence. Someone to think with, to speak with, and to help you see clearly again.
Clarity in chaos is my work.
Advantage follows thereafter.
People work with me for my perspective, and my perceptive ability to reposition them with clarity and advantage when everything becomes complicated
In those moments, I’m there as a calm presence. Someone to think with, to speak with, and to help you see clearly again.
Clarity in chaos is my work.
Advantage follows thereafter.
People work with me for my perspective, and my perceptive ability to reposition them with clarity and advantage when everything becomes complicated
In those moments, I’m there as a calm presence. Someone to think with, to speak with, and to help you see clearly again.
Clarity in chaos is my work.
Advantage follows thereafter.
My Experiences
My Experiences
My Experiences
I’ve worked across startups, scaleups, and global organizations, both as a C-suite executive and as a strategic advisor. The work is practical: shaping narratives for fundraising, structuring partnerships, resolving disputes, and aligning cross-functional teams across product, marketing, sales, and leadership.
I’ve supported companies through complex stakeholder environments, significant growth, and critical inflection points where pressure, ambiguity, and consequence are high.
Chief Communications Officer
Airbridge
May 2020 - August 2025
Positioned Airbridge for a successful Series B, resulting in an 11x valuation increase, driving $20M+ in Pre-A to Series B fundraising. Served as strategic counsel to CEO on strategic communications and crisis management, navigating overseas go-to-market, public relations, partner relations, investor relations, disputes, and reputational challenges. Implemented communication playbooks across sales, partnership, and customer success teams to articulate Airbridge’s value proposition, resulting in a 45% increase in customer acquisition year-on-year
Chief Communications Officer
Airbridge
May 2020 - August 2025
Positioned Airbridge for a successful Series B, resulting in an 11x valuation increase, driving $20M+ in Pre-A to Series B fundraising. Served as strategic counsel to CEO on strategic communications and crisis management, navigating overseas go-to-market, public relations, partner relations, investor relations, disputes, and reputational challenges. Implemented communication playbooks across sales, partnership, and customer success teams to articulate Airbridge’s value proposition, resulting in a 45% increase in customer acquisition year-on-year
Strategy Advisor
Kronos Research & WOO Network
June 2021 - December 2021
Worked closely with the COO and CEO to refine messaging and pitching strategy during a successful $30M Series A fundraising round. Played a key role in shaping the corporate messaging, branding, and PR strategy for a newly launched cryptocurrency exchange, driving user registrations and trading volume from $0 to $1B within half a year. Crafted compelling narratives to position the exchange as the go-to platform for professional traders. Served as final approver on product and customer support messaging strategy, ensuring clarity and consistency in the user interface.
Strategy Advisor
Kronos Research & WOO Network
June 2021 - December 2021
Worked closely with the COO and CEO to refine messaging and pitching strategy during a successful $30M Series A fundraising round. Played a key role in shaping the corporate messaging, branding, and PR strategy for a newly launched cryptocurrency exchange, driving user registrations and trading volume from $0 to $1B within half a year. Crafted compelling narratives to position the exchange as the go-to platform for professional traders. Served as final approver on product and customer support messaging strategy, ensuring clarity and consistency in the user interface.
Chief Strategy Officer
AB180
April 2018 - April 2020
Directed corporate communications strategies for AB180. Managed crisis communications, reputation management, and high-stakes disputes with partners like Braze and Amplitude. Negotiated and secured high-value strategic reseller partnerships with key industry players, strengthening AB180’s market position. Led the messaging strategy and branding for the company's professional services consulting arm.
Chief Strategy Officer
AB180
April 2018 - April 2020
Directed corporate communications strategies for AB180. Managed crisis communications, reputation management, and high-stakes disputes with partners like Braze and Amplitude. Negotiated and secured high-value strategic reseller partnerships with key industry players, strengthening AB180’s market position. Led the messaging strategy and branding for the company's professional services consulting arm.
Fractional Chief Strategy Officer
Battle Comics
June 2018 - December 2019
Now acquired by Kakao, Battle Entertainment was a Korean webtoon and comics mobile application platform with more than 1 million users. Provided strategic counsel to the CEO, advising on key corporate communication initiatives, capital raising efforts, crafting investor narratives, and supporting pitch materials to attract funding 10M+ in funding.
Fractional Chief Strategy Officer
Battle Comics
June 2018 - December 2019
Now acquired by Kakao, Battle Entertainment was a Korean webtoon and comics mobile application platform with more than 1 million users. Provided strategic counsel to the CEO, advising on key corporate communication initiatives, capital raising efforts, crafting investor narratives, and supporting pitch materials to attract funding 10M+ in funding.
Testimonials
Testimonials
Testimonials
In Their Words
In Their Words
In Their Words
"Lee-On demonstrates sharpness of mind that distinguishes him from those who are merely competent. It is a rare quality, a function of knowledge, clear thinking, deductive reasoning, and a sensibility grounded on the interface of multiple logic. This allowed him to present incisive and refreshing perspectives.
Brilliance without character is a dangerous thing. What differentiates him is his strength of character. This will enable him to continue to make the mark, make a difference and blaze trails as a leader.
We would be remiss in not investing in Lee-On."
Viswa Sadasivan
Founder, Strategic Moves · Chief Editor, IQ (Inconvenient Questions) · Former Nominated Member of Parliament, Singapore
"Lee-On quickly became someone I trust deeply. During my MBA application to Wharton, he helped me truly examine who I was. He asked thoughtful, sometimes uncomfortable questions that sharpened my positioning and storytelling, guiding me to craft a narrative that was both strategic and deeply authentic.
What makes him exceptional is not just his insight, but the way he helps you build lasting confidence, self-belief, and a voice that feels entirely your own.
Even today, I still turn to Lee-On when I feel uncertain. When I decided to push myself to speak in front of 200 people at Wharton, he grounded me with simple but powerful advice that gave me the confidence to step on stage."
Haewon Rim
Master of Business Administration (MBA) at Wharton University
"Lee-On possesses the ability to maneuver conversations in ways you wouldn't expect. He brings an astute, observant mind that untangles problems and patterns most people wouldn't know where to begin with.
Most people hear, but Lee-On listens with a distinction that very few understand. Each one of his questions is designed not just to elicit a response, but to reveal how you think, what you carry, and where you are anchored.
Talking to him is a visceral liberation. He has helped me find clarity in chaos by meeting me exactly where I was and helping me stay in the present. Lee-On didn't spoon-feed me answers. He gave me the space and skills to find my own.
Glen Wong
Student
"Lee-On served as our Chief Strategy Officer from 2018 to 2020 and later as Chief Communications Officer from 2020 to 2025. These roles required cross-functional expertise, sharp judgement, and executional excellence, qualities Lee-On demonstrated consistently.
Few professionals possess the rare blend of clarity, out-of-box thinking, strategic foresight, and humility he brings to the table.
Any organization or CEO lucky enough to work with him gain more than just a leader or advisor. They gain a catalyst for transformation: someone humble in approach, clear in thought, and relentless in execution"
Roi Sungpil Nam
Founder and CEO of AB180 & Airbridge
"Lee-On's take on negotiation and body language helped me spot hesitation early and adjust in real time. Instead of selling to close, I’ve learned how to slow down, read non-verbals, ask better questions, and let clients arrive at their own decisions. Ironically, that’s what closes deals faster.
What stood out most was how he helped me reframe conversations in pitching properties to telling stories clients can see themselves in.
He doesn't just give you techniques. He changes how you think, feel, and position: more depth, more nuance, and a much clearer read on people across different backgrounds and wealth brackets. In life and real estate, that’s everything."
Wale Tan
Property Agent, JNA Real Estate
"Lee-On is an extremely refreshing person. The views, perspectives, and opinions he possesses have inspired me to approach matters in life in a different manner. When most people focus on the tangibles, he focuses on the intangibles; speech, voice, tone, energy, and more. Through my conversations with him, I managed to improve my conversations and interpersonal skills which allowed me to capitalize on more opportunities.
He's a very inspiring individual who brings a great burst of energy to everyone he meets.
Fabien
Host, TheDIYBuilder
"Lee-On demonstrates sharpness of mind that distinguishes him from those who are merely competent. It is a rare quality, a function of knowledge, clear thinking, deductive reasoning, and a sensibility grounded on the interface of multiple logic. This allowed him to present incisive and refreshing perspectives.
Brilliance without character is a dangerous thing. What differentiates him is his strength of character. This will enable him to continue to make the mark, make a difference and blaze trails as a leader.
We would be remiss in not investing in Lee-On."
Viswa Sadasivan
Founder, Strategic Moves · Chief Editor, IQ (Inconvenient Questions) · Former Nominated Member of Parliament, Singapore
"Lee-On served as our Chief Strategy Officer from 2018 to 2020 and later as Chief Communications Officer from 2020 to 2025. These roles required cross-functional expertise, sharp judgement, and executional excellence, qualities Lee-On demonstrated consistently.
Few professionals possess the rare blend of clarity, out-of-box thinking, strategic foresight, and humility he brings to the table.
Any organization or CEO lucky enough to work with him gain more than just a leader or advisor. They gain a catalyst for transformation: someone humble in approach, clear in thought, and relentless in execution"
Roi Sungpil Nam
Founder and CEO of AB180 & Airbridge
"Lee-On quickly became someone I trust deeply. During my MBA application to Wharton, he helped me truly examine who I was. He asked thoughtful, sometimes uncomfortable questions that sharpened my positioning and storytelling, guiding me to craft a narrative that was both strategic and deeply authentic.
What makes him exceptional is not just his insight, but the way he helps you build lasting confidence, self-belief, and a voice that feels entirely your own.
Even today, I still turn to Lee-On when I feel uncertain. When I decided to push myself to speak in front of 200 people at Wharton, he grounded me with simple but powerful advice that gave me the confidence to step on stage."
Haewon Rim
Master of Business Administration (MBA) at Wharton University
"Lee-On's take on negotiation and body language helped me spot hesitation early and adjust in real time. Instead of selling to close, I’ve learned how to slow down, read non-verbals, ask better questions, and let clients arrive at their own decisions. Ironically, that’s what closes deals faster.
What stood out most was how he helped me reframe conversations in pitching properties to telling stories clients can see themselves in.
He doesn't just give you techniques. He changes how you think, feel, and position: more depth, more nuance, and a much clearer read on people across different backgrounds and wealth brackets. In life and real estate, that’s everything."
Wale Tan
Property Agent, JNA Real Estate
"Lee-On possesses the ability to maneuver conversations in ways you wouldn't expect. He brings an astute, observant mind that untangles problems and patterns most people wouldn't know where to begin with.
Most people hear, but Lee-On listens with a distinction that very few understand. Each one of his questions is designed not just to elicit a response, but to reveal how you think, what you carry, and where you are anchored.
Talking to him is a visceral liberation. He has helped me find clarity in chaos by meeting me exactly where I was and helping me stay in the present. Lee-On didn't spoon-feed me answers. He gave me the space and skills to find my own.
Glen Wong
Student
"Lee-On is an extremely refreshing person. The views, perspectives, and opinions he possesses have inspired me to approach matters in life in a different manner. When most people focus on the tangibles, he focuses on the intangibles; speech, voice, tone, energy, and more. Through my conversations with him, I managed to improve my conversations and interpersonal skills which allowed me to capitalize on more opportunities.
He's a very inspiring individual who brings a great burst of energy to everyone he meets.
Fabien
Host, TheDIYBuilder